sfa

from The Free On-line Dictionary of Computing (8 July 2008)

Sales Force Automation
Sales Automation
SFA
SFFA

   <business> (Sales Automation, SFA, SFFA, Sales & Field Force
   Automation) Software to support sales reps.  The software
   gives sales representitives access to contacts, appointments
   and e-mail.  It is likely to be integrated with {Customer
   Relationship Management} systems and {Opportunity Management
   Systems}.

   (1999-08-20)