Customer Relationship Management

from The Free On-line Dictionary of Computing (8 July 2008)
Customer Relationship Management
Customer Information Systems
Customer Interaction Software
Technology Enabled Relationship Manager

   <business> (CRM, CIS, Customer Information Systems, Customer
   Interaction Software, TERM, Technology Enabled Relationship
   Manager) Enterprise-wide software applications that allow
   companies to manage every aspect of their relationship with a
   customer.  The aim of these systems is to assist in building
   lasting customer relationships - to turn customer satisfaction
   into customer loyalty.

   Customer information acquired from sales, marketing, customer
   service, and support is captured and stored in a centralised
   {database}.  The system may provide {data-mining} facilities
   that support an {opportunity management system}.  It may also
   be integrated with other systems such as accounting and
   manufacturing for a truly enterprise-wide system with
   thousands of users.

   (1999-08-20)