opportunity management system

from The Free On-line Dictionary of Computing (8 July 2008)

Opportunity Management System
OMS

   <business> (OMS) A system that stores sales opportunities and
   related information.  Each sales lead can be tracked with
   information such as source, type, worth, status, likelihood of
   closure etc.

   An OMS can perform other related tasks such as prioritising
   sales calls and generating analyses that assist the fine-tuning
   of marketing strategies.

   See also {Customer Relationship Management}.

   (1999-08-20)