loss leader

from WordNet (r) 3.0 (2006)

loss leader
    n 1: a featured article of merchandise sold at a loss in order
         to draw customers [syn: {drawing card}, {loss leader},
         {leader}]

from The Collaborative International Dictionary of English v.0.48

loss leader \loss leader\ n.
   an article of merchandise sold at a loss in order to draw
   customers.

   Syn: drawing card, loss leader, leader.
        [WordNet 1.5]

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