egocentrism

from WordNet (r) 3.0 (2006)

egocentrism
    n 1: concern for your own interests and welfare [syn: {egoism},
         {egocentrism}, {self-interest}, {self-concern}, {self-
         centeredness}] [ant: {altruism}, {selflessness}]

from The Collaborative International Dictionary of English v.0.48

egocentrism \egocentrism\ n.
   the personality trait that causes one to attempt to get
   personal recognition for oneself (especially by unacceptable
   means).

   Syn: egoism, self-interest, self-concern, self-centeredness.
        [WordNet 1.5]