allurement

allurement
    n 1: attractiveness; "its allurement was its remoteness"
    2: the power to entice or attract through personal charm [syn:
       {allure}, {allurement}, {temptingness}]
    3: the act of enticing a person to do something wrong (as an
       offer of sex in return for money) [syn: {solicitation},
       {allurement}]
    

Allurement \Al*lure"ment\, n.
   1. The act alluring; temptation; enticement.
      [1913 Webster]

            Though Adam by his wife's allurement fell. --Milton.
      [1913 Webster]

   2. That which allures; any real or apparent good held forth,
      or operating, as a motive to action; as, the allurements
      of pleasure, or of honor.
      [1913 Webster]
    

71 Moby Thesaurus words for "allurement":
      adduction, adorability, affinity, agreeability, amiability, appeal,
      attractance, attraction, attractiveness, attractivity, bait,
      blandishment, cajolement, cajolery, call, capillarity,
      capillary attraction, centripetal force, charm, coaxing, come-on,
      conning, decoy, desirability, drag, draw, drawing power,
      engagement, enlistment, enticement, exhortation, gravitation,
      gravity, hortation, inducement, inveiglement, jawboning,
      likability, lobbying, lovability, loveliness, lovesomeness, lure,
      magnetism, mutual attraction, persuasion, preaching, preachment,
      pull, pulling power, sales talk, salesmanship, seducement,
      seduction, selling, snare, snow job, soft soap, solicitation,
      suasion, sweet talk, sweetness, sympathy, temptation, traction,
      trap, tug, wheedling, winning ways, winsomeness, working on