advocacy

from WordNet (r) 3.0 (2006)

advocacy
    n 1: active support of an idea or cause etc.; especially the act
         of pleading or arguing for something [syn: {advocacy},
         {protagonism}]

from The Collaborative International Dictionary of English v.0.48

Advocacy \Ad"vo*ca*cy\, n. [OF. advocatie, LL. advocatia. See
   {Advocate}.]
   The act of pleading for or supporting; work of advocating;
   intercession.
   [1913 Webster]

from Moby Thesaurus II by Grady Ward, 1.0

62 Moby Thesaurus words for "advocacy":
      abetment, admonition, advice, advising, advocating, advocation,
      aegis, auspices, backing, briefing, bruiting, buildup, care,
      caution, caveat, certificate of character, championship, character,
      character reference, charity, consultation, council, counsel,
      countenance, credential, direction, drumbeating, encouragement,
      exhortation, expostulation, favor, flack, fosterage, goodwill,
      guidance, hortation, idea, instruction, interest,
      letter of introduction, monition, opinion, parley, patronage,
      promoting, promotion, proposal, publicization, publicizing,
      recommend, recommendation, reference, remonstrance, seconding,
      sponsorship, suggestion, sympathy, testimonial, thought, tutelage,
      voucher, warning