Styling

from The Collaborative International Dictionary of English v.0.48

Style \Style\, v. t. [imp. & p. p. {Styled}; p. pr. & vb. n.
   {Styling}.]
   To entitle; to term, name, or call; to denominate. "Styled
   great conquerors." --Milton.
   [1913 Webster]

         How well his worth and brave adventures styled.
                                                  --Dryden.
   [1913 Webster]

   Syn: To call; name; denominate; designate; term;
        characterize.
        [1913 Webster]