Luring

from The Collaborative International Dictionary of English v.0.48

Lure \Lure\, v. t. [imp. & p. p. {Lured}; p. pr. & vb. n.
   {Luring}.] [OF. loirer, loirier, F. leurrer. See {Lure}, n.]
   To draw to the lure; hence, to allure or invite by means of
   anything that promises pleasure or advantage; to entice; to
   attract.
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         I am not lured with love.                --Piers
                                                  Plowman.
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         And various science lures the learned eye. --Gay.
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