bewitchery

from WordNet (r) 3.0 (2006)

bewitchery
    n 1: magnetic personal charm [syn: {bewitchery}, {beguilement},
         {animal magnetism}]

from The Collaborative International Dictionary of English v.0.48

Bewitchery \Be*witch"er*y\, n.
   The power of bewitching or fascinating; bewitchment; charm;
   fascination.
   [1913 Webster]

         There is a certain bewitchery or fascination in words.
                                                  --South.
   [1913 Webster]