sticky content

from The Free On-line Dictionary of Computing (8 July 2008)

sticky content

   <World-Wide Web> {World-Wide Web} pages that refer only or
   mostly to pages on the same {website}.  This is important to
   some commercial sites who want users to keep accessing pages
   from their site because they receive advertising income from
   each hit.  It does however somewhat miss the point of the
   World-Wide Web which is to link useful information across the
   whole {Internet}.

   (1999-06-15)