puffery

from WordNet (r) 3.0 (2006)
puffery
    n 1: a flattering commendation (especially when used for
         promotional purposes)
from The Collaborative International Dictionary of English v.0.48
Puffery \Puff"er*y\, n.
   The act of puffing; bestowment of extravagant commendation.
   [1913 Webster]
antiflux / dictionary / puffery
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