from
Easton's 1897 Bible Dictionary
Moreh
an archer, teacher; fruitful. (1.) A Canaanite probably who
inhabited the district south of Shechem, between Mounts Ebal and
Gerizim, and gave his name to the "plain" there (Gen. 12:6).
Here at this "plain," or rather (R.V.) "oak," of Moreh, Abraham
built his first altar in the land of Palestine; and here the
Lord appeared unto him. He afterwards left this plain and moved
southward, and pitched his tent between Bethel on the west and
Hai on the east (Gen. 12:7, 8).