list price

list price
    n 1: the selling price of something as stated in a catalogue or
         price list; often subject to discounts; "I got it at 30%
         off the list price"
    

27 Moby Thesaurus words for "list price":
      asking price, bargain price, bid, bid price, cash price,
      controlled price, current price, current quotation, cut price,
      fixed price, flat rate, going price, market price, neat price, net,
      package price, piece price, price list, prices current, quotation,
      quoted price, recommended price, selling price,
      stock market quotations, trade price, unit price,
      wholesale price