downmarket

from WordNet (r) 3.0 (2006)
downmarket
    adj 1: designed for low-income consumers [ant: {upmarket}]
from The Collaborative International Dictionary of English v.0.48
down-market \down-market\ adj.
   designed for low-income consumers. Opposite of {upmarket}.

   Syn: downmarket.
        [WordNet 1.5]
antiflux / dictionary / downmarket
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