chromophore n 1: the chemical group that gives color to a molecule
Chromophore \Chro"mo*phore\, n. [Gr. ? color + fe`rein to bear.] (Chem.) Any chemical group or residue (as {NO2}; {N2}; or {O2}) which imparts some decided color to the compound of which it is an ingredient. [1913 Webster]