BiCapitalization
n.
The act said to have been performed on trademarks (such as
{PostScript}, NeXT, {NeWS}, VisiCalc, FrameMaker, TK!solver,
EasyWriter) that have been raised above the ruck of common coinage by
nonstandard capitalization. Too many {marketroid} types think this
sort of thing is really cute, even the 2,317th time they do it.
Compare {studlycaps}, {InterCaps}.