bicapitalisation

from The Free On-line Dictionary of Computing (8 July 2008)

BiCapitalisation

   The act said to have been performed on trademarks (such as
   {PostScript}, {NeXT}, {NeWS}, {VisiCalc}, {FrameMaker},
   {TK!solver}, {EasyWriter}) that have been raised above the
   ruck of common coinage by nonstandard capitalisation.  Too
   many {marketroid} types think this sort of thing is really
   cute, even the 2,317th time they do it.

   Compare {studlycaps}.

   (1995-02-23)