Word spamming

from The Free On-line Dictionary of Computing (8 July 2008)

word spamming

   <World-Wide Web, information science> Repeating a word many
   times in a {web page}, in a (usually futile) attempt to
   increase its {relevance} ranking in a {search engine}'s index
   (to "{spam}" the index).

   "Repeating a word over and over in a Web page (known as word
   spamming) has no effect on the [page's] ranking [in the
   index]."  -- Altavista FAQ
   (http://altavista.digital.com/cgi-bin/query?pg=tmpl&v=faq.html).

   See also {spamdex}.

   (1997-04-09)