hype

from WordNet (r) 3.0 (2006)

hype
    n 1: blatant or sensational promotion [syn: {ballyhoo},
         {hoopla}, {hype}, {plug}]
    v 1: publicize in an exaggerated and often misleading manner

from The Collaborative International Dictionary of English v.0.48

Hipe \Hipe\, n. Also Hype \Hype\ . [Etym. uncertain.]
   (Wrestling)
   A throw in which the wrestler lifts his opponent from the
   ground, swings him to one side, knocks up his nearer thigh
   from the back with the knee, and throws him on his back.
   [Webster 1913 Suppl.]

from Moby Thesaurus II by Grady Ward, 1.0

55 Moby Thesaurus words for "hype":
      LSD user, acidhead, acknowledgment, addict, advocate, alcoholic,
      appreciation, back, blurb, boost, buildup, chain smoker,
      cocaine sniffer, cokie, commend, commendation, cry up, cubehead,
      dipsomaniac, dope fiend, doper, drug abuser, drug addict,
      drug user, drunkard, fiend, freak, glue sniffer, good word,
      habitual, head, heavy smoker, honorable mention, hophead, junkie,
      marijuana smoker, methhead, narcotics addict, pillhead, plug,
      pothead, promote, promotion, puff, recognition, recommend,
      snowbird, speak highly of, speak warmly of, speak well of,
      speed freak, support, tout, tripper, user