deterrence

from WordNet (r) 3.0 (2006)

deterrence
    n 1: a negative motivational influence [syn: {disincentive},
         {deterrence}] [ant: {incentive}, {inducement}, {motivator}]
    2: a communication that makes you afraid to try something [syn:
       {determent}, {deterrence}, {intimidation}]
    3: the act or process of discouraging actions or preventing
       occurrences by instilling fear or doubt or anxiety

from The Collaborative International Dictionary of English v.0.48

Deterrence \De*ter"rence\, n.
   That which deters; a deterrent; a hindrance. [R.]
   [1913 Webster]