commercialize

from WordNet (r) 3.0 (2006)

commercialize
    v 1: exploit for maximal profit, usually by sacrificing quality;
         "The hotel owners are commercializing the beaches"
    2: make commercial; "Some Amish people have commercialized their
       way of life" [syn: {commercialize}, {commercialise},
       {market}]

from The Collaborative International Dictionary of English v.0.48

commercialize \commercialize\ n.
   to make something commercial in character, either by placing
   it for sale on the open market, or by emphasizing its
   profit-making aspects; as, the Olympics have been excessively
   commercialized. [Also spelled {commercialise}.]
   [WordNet 1.5]

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