Velveeta

from WordNet (r) 3.0 (2006)
Velveeta
    n 1: trademark: soft processed American cheese
    
from Jargon File (4.4.4, 14 Aug 2003)
velveeta
 n.

   [Usenet: by analogy with {spam}. The trade name Velveeta is attached
   in the U.S. to a particularly nasty processed-cheese spread.] Also
   knows as {ECP}; a message that is excessively cross-posted, as opposed
   to {spam} which is too frequently posted. This term is widely
   recognized but not commonly used; most people refer to both kinds of
   abuse as spam. Compare {jello}.
    

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